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Issue 26: Get a Healthy Perception

Healthy Perceptions: Water, Air, and Shower Filters

Whenever Jordan Rubin or anyone on the Perfect Weight America tour bus needs a drink, all they have to do is reach for a pitcher of fresh, filtered water.  For more information, check out or they can be reached toll free at (888)340-0247.

That’s right. The PWA Tour Bus is all decked out . And the water pitcher, shower filter, and air purifier are provided by Tim Kerr, who, in the 1980s, developed a filtration system so that refrigerators could deliver ice made from filtered water, not tap water,

But that’s not all Tim has done. In 1987, Tim designed, patented and manufactured the first-ever Shower Filtration system. The design of that unit is very similar to the shower filter they offer today. At this point, some of you may be wondering about the importance of a shower filter. Here's why it's important.

Jordan has often said that standing under an unfiltered shower nozzle blasting warm or hot water for ten or fifteen minutes can be the toxic equivalent of drinking six to eight glasses of chlorinated water. Since chlorine is a gas, not only does it penetrate the skin, but it is also inhaled during a shower. Because of inhalation and absorption, the exposure to toxic containments can be up to 100 times greater when taking a hot shower than with drinking the same water. 

Municipalities routinely treat public water supplies with chlorine or cloramine, chemical compounds used as a disinfectant to kill, destroy, or control bacteria and algae. Those potent chemicals are hard on your skin and can give your body dangerous toxins to deal with.

In the mid-1990s, Tim turned his attention toward the more serious issues of indoor air quality, where problems can lead to mold, bacteria, VOCs (volatile organic compounds), and viruses. He developed a photocatalytic technology that results in substantial (up to 95%) mold and bacteria removal without exceeding .01 ppm of ozone. Photocatalysis gave consumers a new technology to scrub harmful impurities out of the air.

So now you can see why the PWA water and air purifiers are provided by Healthy Perceptions, a family-owned company whose owners have designed, developed, and manufactured water and air purification products in the natural health industry for 25 years. The importance of drinking and showering in purified water as well as breathing clean air cannot be underestimated and leads to long-term health.

“We have a Healthy Perceptions air purifier on our bus, and I plug one into an electrical outlet in my hotel room when I check in,” said Jordan Rubin. “I also use their water pitcher for all my drinking needs on the road. This not only saves me dollars, but not drinking from individual plastic bottles benefits the environment. I just fill up the water pitcher in the bus or in the hotel room and within four minutes, I have great-tasting clean and pure water.” (Check these out at out

With all the chlorine swirling around in today’s tap water, Jordan says that filtering is a must. Everyone who has ever swum in a municipal pool knows about chlorine, which is used as a disinfectant to kill, destroy, or control bacteria and algae. These days, municipal water treatment plants routinely treat their water supplies with chlorine for its potent bacteria-killing abilities. Need some convincing? Then watch what would happen if a friend forgot to add dechlorinator to his home aquarium. All his pet fish would die—rather quickly—if they swam in chlorinated water.

Jordan likes to carry around a half-gallon polycarbonate plastic container filled with fresh water that’s been run through a water filtration system. “I know that water hydrates my cardiovascular system, irrigates my digestive tract, keeps my body cool when it gets hot, and helps eliminate waste products from my body. Regularly sipping on my water bottle means I have to visit the restroom more often, but that’s a small inconvenience for participating in one of the healthiest practices available to us. You honestly can’t improve on plain, filtered water. I'm planning on putting several of these water filtration pitchers in our Garden of Life offices and break room as well.”

“For the last several years, I have used the air purifiers developed by Tim Kerr in my home,” Jordan says. “These products are able to purify the air and deal with organic odors, microbes, and molds without the use of fans, filters, or plates. We have approximately eight of his air purifiers in our living room, family room, children's playroom, and each bedroom as well as my gym. Before we moved into our new house, I sent Tim Kerr my floor plan, and then he visited my home and designed an air purification strategy for my family.”

PCI-Aire Plug-N-Place Air Purifier from Healthy Perceptions uses photocatalysis technology to reduce bacteria and viruses as well as oxidize odors, fungi, mold, and toxic chemical gases. Each unit covers up to 700 square feet. (You can check these and more out at

Tim Kerr of Healthy Perceptions has designed, developed, and manufactured the highest-quality water and air purification products in the natural health industry for the last 25 years. Be sure to check out or reach them toll free at (888)340-0247.


This information is intended for educational and informational purposes only. It should not be used in place of an individual consultation or examination or replace the advice of your health care professional and should not be relied upon to determine diagnosis or course of treatment.

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